PERFORM

PERFORM EXPLAINS THE DEHUMANISATION OF WORKERS WITHIN CONTEMPORARY LABOUR CULTURE, EXAMINING HOW INDIVIDUALS ARE INCREASINGLY REDUCED TO THEIR CAPACITY TO PRODUCE. DEVELOPED AS PART OF A UNIVERSITY PROJECT TOGETHER WITH MY DEAREST COLLEAGUES MIGUEL NETO AND CAROLINA ALMEIDA, THE WORK COMBINES RESEARCH, EDITORIAL DESIGN, AND VISUAL COMMUNICATION TO QUESTION THE GROWING OVERLAP BETWEEN WORK, IDENTITY, AND PERSONAL LIFE. BY REINTERPRETING EVERYDAY OBJECTS ASSOCIATED WITH LEISURE AND FREE TIME, THE PROJECT EXPOSES THE INVISIBLE SYSTEMS THAT CONTINUE TO FRAME INDIVIDUALS AS PRODUCERS OF VALUE—EVEN OUTSIDE THE WORKPLACE. THE FINAL OUTCOME TAKES THE FORM OF A MULTI-PLATFORM CAMPAIGN, INCLUDING A NEWSPAPER, POSTERS, SOCIAL MEDIA CONTENT, AND A WEBSITE. TOGETHER, THESE ELEMENTS CREATE A CRITICAL REFLECTION ON PRODUCTIVITY, CONTROL, AND THE HUMAN COST OF PERFORMANCE.